منابع مشابه
Predictive Pricing and Revenue Sharing
Predictive pricing (e.g., Google’s “Smart Pricing” and Yahoo’s “Quality-Based Pricing”) and revenue sharing are two important tools that online advertising networks can use in order to attract content publishers and advertisers. We develop a simple model of the pay-per-click advertising market to study the market effects of these tools. We then present an algorithm, PricingPolicy, for computing...
متن کاملTeaching Pricing and Revenue Optimization
Pricing and revenue optimization, defined as the formulation and solution of tactical pricing decisions using constrained optimization, is becoming an increasingly popular subject to be taught at the MBA level. Perhaps the best-known example of pricing and revenue optimization is revenue management whereby airlines, hotels, and other companies seek to maximize operating contribution by opening ...
متن کاملStrategic Pricing through Revenue Management
Excerpt] Revenue management (RM) has been practiced in the airline (Smith, Leimkuhler,& Darrow, 1992),hotel (Hanks, Noland, & Cross, 1992),and car rental industries (Carroll & Grimes, 1995; Geraghty & Johnson, 1997) for over 15 years, and has more recently attracted attention in other industries, including broadcasting, golf (Kimes, 2000), health care (Born et al., 2004), and restaurants (Kimes...
متن کاملList pricing versus dynamic pricing: Impact on the revenue risk
We consider the problem of a firm selling multiple products that consume a single resource over a finite time period. The amount of the resource is exogenously fixed. We analyze the difference between a dynamic pricing policy and a list price capacity control policy. The dynamic pricing policy adjusts prices steadily resolving the underlying problem every time step, whereas the list pricing pol...
متن کاملEssays in Revenue Management and Dynamic Pricing
Essays in Revenue Management and Dynamic Pricing Soheil Yousef Sibdari Doctor of Philosophy in Industrial and Systems Engineering Virginia Polytechnic Institute and State University Dr. Kyle Y. Lin, Chair In this dissertation, I study two topics in the context of revenue management. The first topic involves building a mathematical model to analyze the competition between many retailers who can ...
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ژورنال
عنوان ژورنال: Journal of Air Transport Studies
سال: 2015
ISSN: 1791-6771
DOI: 10.38008/jats.v6i2.58